Why SOMLYAY?

SOMLYAY is a full-service hospitality agency with national and global reach. Founder and Chief Vinnovation Officer, Erik Segelbaum, utilizes his nearly 30 years of expertise to offer a variety of services custom tailored to every segment of the industry including on-premise, supply-side and private consumer.

SOMLYAY assesses clients’ specific needs providing strategic creative solutions to help achieve operational goals.

SOMLYAY’s specialties include:

• Proven history of increasing sales, profitability, operational efficiency and building award 
 winning beverage programs

• Broad practical understanding of all aspects of the hotel and restaurant industry from entry to executive level functions

• Successfully opened nearly 30 restaurants, hotels and venues

• Improving supply side business activities. Guiding wineries, distilleries, distributors, importers and marketing organizations to improve their market share and operate more successfully

• Creating and/or executing dynamic events with high engagement rates Utilizes an impactful education style that not only informs but entertains